Nintendo, somehow, underestimates demand for the Switch 2
Despite an eight year anticipatory wait, Nintendo is still “surprised” at just how many people want the Switch 2. The company has announced that about 2.2 million people have entered a pre-order lottery in Japan alone, far more than the number of consoles it can deliver on June 5, aka launch day.
Nintendo will announce the winners tomorrow, April 24, and anyone not chosen will be entered into a second drawing. However, that still won’t provide enough spots for every entrant. “In response to this demand, we are currently working on further strengthening our production system,” the company wrote on X in a post translated from Japanese. “We plan to continue producing and shipping a considerable number of Nintendo Switch 2 units in the future. We apologize for the delay in our ability to meet your expectations.” The company further notes that other retailers should begin pre-orders on the 24th.
Nintendo has faced a few hurdles around pre-orders for the Switch 2. It delayed them in the US following President Trump’s extreme tariffs and uncertainty about price. Now, the company has confirmed pre-orders in the US and Canada will also begin on April 24 and the Switch 2 will maintain its $450 price tag. Though, this might result in a loss for Nintendo.
A lack of supply and heavy demand could also bring exploitative resellers. Such was the case with other big ticket consoles like the PS5 and Xbox Series X. They were both listed on sites like eBay and Amazon for up to $1,700. Nintendo’s SNES Mini and NES Mini were for sale on eBay for more than double their sticker price.
